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BMW of Rochester Hills Dealership Exterior and Interior Renovations


Eitel Dahm Motor Group


Shelby Twp., MI



14,000 SF Renovation
159 Parking Spaces

Delivery Methods

General Contracting

This project involved a 44,400 SF parking lot addition and a 14,000 SF renovation of the BMW of Rochester Hills (formerly Bavarian BMW) dealership’s interior showroom and offices. The project also included a new canopy and extensive exterior façade renovations to the entire facility.

To address the challenges of on-going sales activities and a site continuously filled with new vehicle inventory, phased construction segments, off shift work periods and “just in time” material deliveries were employed to eliminate adverse impacts to the dealership’s daily operations. The project was divided into three major phases. The first phase consisted of the building’s showroom and customer lounge areas and the construction of temporary “hotel” space for the sales staff within the addition. The second phase consisted of renovations to the service advisor and the construction of permanent sales support areas. The third phase was performed concurrent with the second phase and involved the construction of the exterior auto display patio areas around the perimeter of the showroom and the painting of the service shop.

The dealership’s exterior finishes include smooth finish plaster above the showroom’s glass curtain walls.

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